Flick, the world's only football training equipment Proven By Science, is today delighted to announce a new retail partnership with the UK's largest sports retailer Sports Direct.
The new partnership sees nine of Flick's best selling products becoming instantly available on www.sportsdirect.com, including the world famous Urban Skills Trainer.
Speaking about the new partnership, Gareth Hodskinson, CEO, Flick said "Sports Direct is a fantastic addition to our existing major retail network here in the UK. This new retail listing is testament to the hard work and dedication of the Flick team and is further proof that the demand for our unique training products has never been higher. Consumers continue to demand choice when purchasing their products and when it comes to football products, Sports Direct are a major player."
This is the first in a number of new retail partnerships Flick will be announcing for 2024 as the brand both strengthens their leading market position in the UK and expands into other key territories such as the USA, UAE, Australia, Canada and New Zealand.