Football Flick Launches 'Football Starts At Home' Campaign

With less than 90 days until the FIFA World Cup 2026 kicks off in the US, Canada and Mexico global football/soccer equipment brand Football Flick has launched its newest campaign called 'Football Starts At Home'

Time spent playing football/soccer at home with friends and family is likely to be a memory for all football lovers. For over a decade Flick has been at the heart of this, developing equipment that bridges the gap between serious training and playful fun.

This Pre-World Cup campaign has been designed to shine a spotlight on the pieces of equipment that players and families of all ages can enjoy together. These products seamlessly integrate into the home environment, relieve stress, bring families together and help develop core skills that all football/soccer players require – no matter what level they end up playing to.

The FIFA World Cup 2026 will undoubtedly increase exposure and awareness for the best players and teams in the world. Flick is here to remind them where it all started.

Gareth Hodskinson, CEO, Flick said 'Launching this global campaign is an incredibly exciting time for our business. Football/Soccer is about to encounter awareness like never before. Over 5 million people are expected to attend live games and many billions more will watch from the comfort of their home. That means huge numbers of football fans, players, coaches and families will be watching the world's greatest players and dreaming of what it must be like to play on that world stage. Flick have always been founded on the belief that the best players all train and play at home. Our campaign will allow our entire global retail network to remind their customers that the world's best train at home equipment can be accessed at their stores.'

Barry Maddox, CMO, Flick also said 'We've approached this campaign from a more strategic point of view than any other campaign I've been involved in over the previous 5 years. We've worked more closely with our retail partners to create a suite of materials that can be utilised across all online and instore assets. We've created a global campaign but tailored our creative and messaging to local markets so we achieve the cut-through and re-call required. It's been fantastic to work directly with our largest retail partners in the UK, US, Europe and Asia to find ways of bringing the campaign to life using market-specific creative. This is also our largest campaign where we're used the power of AI to assist the marketing team and ensure we maximise our own in-house capabilities. This is the first of 3 campaigns we will be launching over the next 4 months and I'm hugely optimistic on the impact this will have for our brand'