Flick Announce Major MEA Strategic Partnership With Leader Sport

Flick Announce Major MEA Strategic Partnership With Leader Sport

Flick, the world's only football/soccer training range 'Proven By Science' and the MEA region’s leading sports distributor, Leader Sport, are pleased to announce that a strategic partnership has been agreed.

This alliance will provide over 55 million people with access to the Flick brand across the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, and Oman.

Samir Tayeb, Managing Director of Leader Group, said: “In line with Leader Group’s commitment & vision of catering to the Sporting needs of the community, Leader Sport Trading & Flick has entered into a strategic partnership that will allow each company to double the size of their sales through B2B, retail, E commerce, Marketplace & Omni Channels.

The Partnership allows consumers in the region to purchase amazing football training products provided by the Flick brand. We are very excited to have the access to distribute the full Flick product range across the MEA. This partnership has come at the right time as it brings together the passion & commitment this region is showing towards football post Qatar World Cup 2022”

Speaking about the partnership, Gareth Hodskinson, CEO, Flick said: "I am thrilled to announce the strategic partnership between Flick and Leader Sport that will see Leader become the exclusive distributor of the Flick brand across the MEA region.

This latest strategic partnership with Leader Sport is further testament to the hard work we are undertaking at Flick to truly create a Global football/soccer brand. We’re delighted to make our extensive range of products available to players and fans across the region via various channels. From our PRO range at the elite level, through to Urban and Hero lines for the next generation of superstars, Flick has something for all ages and abilities. Leader Sports shares our values and integrity, and we could not be more pleased to be working together. Leader’s history dates back more than 100 years and they garner huge respect in the region.

It is an extremely exciting time for football in the region following the dazzling World Cup in Qatar, and the rapid growth of the Saudi Pro League. The region has a huge commitment to the growth of football, and we are honoured to be part of this journey.

With various retail and distributor partnerships now in place across Europe, Australia, and the US, we’re building one of the most sought-after football brands around the world and are excited to bring our products closer to our customers than ever before.”

Customers of Leader Sport can now purchase the full Flick range from various outlets and online channels.

Visit www.leadersports.com/ for more details.


Notes to Editors:

Launched in 2011 and based in the UK, Flick has become the pioneer of the train at home market and the World’s #1 football skills training range. Born out of science, but always with fun in mind, Flick products have now sold in over 70 countries to hundreds of thousands of customers. Flick work with some of the World’s largest retailers and the World’s elite football clubs, such as Manchester City, in their youth academies. Flick’s Urban Skills Trainer is still the world’s only scientifically validated football training product – proving to increase core skills by up to 73%.


Leader Group of companies are one of the oldest and leading family business group established in 1916 in Dubai, UAE. Transformed from a General Trading business to diversified and specialized project supplier, wholesaler, retailer, and one of the biggest distributors in the sport and fitness product industry.

Presently the group is owned and managed by “Mr. Tayeb Mohammed Ibrahim”, Proprietor of the group, a well experienced and dedicated businessman whose expertise brought the group to its present position. 

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